Avoiding Cheap Impulse Buys

Many beauty addicts got their start in the drugstore. My own interest in beauty was first piqued while tagging along with my mom to the pharmacy as a middle-schooler. I fell in love with the transformative promises of skincare, haircare, and makeup, and the drugstore is where I sadly picked up some of my less responsible spending habits.

I decided to completely forgo drugstore makeup in 2018 (and I managed to keep that resolution!) however that doesn't preclude me from being tempted by cheap stuff- whether online makeup brands, drugstore skincare, or deeply discounted higher-end products.

On the face of it, accumulating lots of cheap items doesn't present as problematic as splurging on expensive ones. However, if you're like me, you can justify an expensive haul made up of cheap items, simply because the volume of items acquired seems so impressive.

I can sensibly talk myself out of a single $45 purchase at Sephora, and turn around and spend $60 at Target because my "haul" is multiple products. In theory, getting more bang for your buck sounds great- but in most cases, the bang you get isn't all that amazing. My return/discard rate for drugstore purchases is much higher than the rate for high end purchases.

Pretend the potential purchase is the same price as comparable items in your collection. I've been guilty of buying a $6 highlighter when I own multiple $30 highlighters. And why? I guess to satisfy this itchy feeling that buying a cheap highlighter would be like getting away with murder. But the fact is- if I wasn't willing to invest similar amounts of money in a drugstore item as the expensive version, and I already own an expensive version, the low price tag shouldn't be tempting at all.

Keep a piggy bank. For larger purchases, you might not want to take hundreds of bucks out of your bank account and stash them around the house. But for cheap stuff, go ahead and force yourself to go to the bank, withdraw $20, put it in a piggy bank, and see if you really want to go take that money and spend it at CVS. Many people struggle with money not being tactile and palpable, and by sidestepping the seductive credit card convenience, you will reinforce to yourself that you are spending real dollars that could be spent on better things.

Consolidate drugstore visits. As much as possible, don't make multiple trips to the drugstore in a week. If you need to pick up a prescription, and you're not quite out of toothpaste yet, buy it when you're getting your meds, otherwise you're more likely to come in next week and be tempted by makeup all over again. When I go to the drugstore and only buy one necessity, I have this maddening urge to make the trip "worth it" by buying more stuff. I'm way less likely to browse lipsticks if I have my hands full of backup floss, a case of seltzer, and a new bottle of toilet cleaner.

Make a few ground rules. Maybe you need to avoid the drugstore altogether. Maybe you don't allow yourself to peruse a few tempting brands that constantly disappoint. Or maybe you have to restrict yourself to domestic drugstore makeup only- no eBay orders or international swaps for you! Just like a diet, there are many ways to approach overindulgence. There's no one size fits all solution, but you absolutely do need to give yourself some restrictions. Write a list, and post it somewhere you can see it. If you just have the rules floating in your head, it's easier to bend and break them.

Keep all your receipts. I know, it's a pain in the ass to keep the 5 foot long CVS receipts, but you have to do it. I'm personally more likely to return a $40 foundation to Sephora if I hate it, but I easily let 5 bottles of $8-$12 foundation from the drugstore pile up until I get sick of looking at them, then throw them away. I waste more money and storage space on drugstore makeup I'm too lazy to return, because the price per item is lower. Because most drugstores don't have a sophisticated beauty rewards program, unlike Sephora or Ulta you will always need to bring your receipt along. But at least in the USA you can absolutely return used makeup if you hate it, and you should take full advantage of the return policies in place without any guilt. I keep a cardboard box next to my vanity, and every time I make a new beauty purchase, I throw in the receipt or packing slip, along with the outer packaging if there is any. That way there's no hunting for scraps of paper when I find I need to return an item.